Article by boka
2nd May 2018
GO BOKALICIOUS this summer with the FIRST four green traffic lights snack bars!
The clever people at Boka Food have found the perfect solution for a delicious snack with less of the guilt! Introducing the first four green* traffic lights cereal snack bar, signalling you’re good to GO this summer, every flavour is low in sugar, fat, saturates and salt – the categories that count!
Fed up of second guessing products and their labelling…good fats? bad fats? real fruit juice? high sugar? Now you can scrap the high fat and sugar content altogether with Boka’s range of honest, healthy snacks that taste great. Plus, at under 100 calories per bar what’s not to like!
What goes into Boka’s little bars…
Boka’s 30g snack bars are healthy without compromising on taste, choose from four signature flavours – Apple & Cinnamon, Caramel, Strawberry and the newest addition Choco Mallow!
Available as a single ‘grab and go’ bar priced at 75p or grab multipacks to stock up and keep your healthy lifestyle on track over sunnier months just £2.50 per pack.
Snack the right way…
Eating between meals and ‘on the go’ helps fuel us through the day but eating the wrong snacks, high in fat and sugar, is bad news. Now for the good news, you can break your habit of racking up empty calories by snacking the right way with Boka! For your office snack drawer, in the car, gym bag or for keeping children happy, just remember, four green lights means you’re good to go!
If you need any more of a reason to shop Boka this spring/summer, products are in line with guidelines from the health experts, the Department of Health in their Change4Life* public health programme aiming to get children/parents eating no more than two 100 calorie snacks per day!
Notes to Editors
– Boka Food has secured growing retail space in Sainsbury stores throughout the UK (440 main stores, 115 local stores, launching into 84 superstores from 3rd June)
– All snack bars are 30g, low in sugar (just 1.6g), fat, saturates, salt and under 100 calories. Sold as a single format or multipack of four bars
– The *traffic light system of labelling (also referred to as the colour coded FOP scheme) reveals the amount of fat, saturates, sugar and salt that are in a particular food. Red signals a high percentage, amber a medium percentage and green a low percentage for each of these ingredients
– Products in line with key health guidelines -with criteria set out by the Department of Health in its Change4Life* public health programme aiming to get children/parents eating no more than two 100 calorie snacks per day
About Boka Food
Boka Food is an energetic, innovative company making great tasting snacks since June 2016.
The Company’s mission to bridge the gap between healthy and delicious with products that are portable, affordable and deliver in taste. Boka is committed to making snacks people can eat every day helping them to make better decisions when it comes to food.
The first product launched was the Boka cereal bar with all green traffic lights with a patent on the technology used. New products are continually being added to the Boka Food range including granola and Boka Treat – sugar free marshmallows. All Boka products have four green traffic lights the official FSA/Department of Health method of indicating they are low in sugar, fat, saturates and salt.
Since launching, the Boka brand is going from strength to strength, already popular in the foodservice industry in hospitals, workplaces and schools. It is continuing to grow in the retail sector in supermarkets as well as the convenience sector in local stores.
For more information, to request high res imagery please contact the press office team:
Alice Bland [email protected]
Heidi Bland [email protected]