OUR STORY

It took a long time for our founder Franco to come up with a solution to the problem of finding a healthier but still delicious snack for his children’s lunch boxes. He was frustrated with the selection of cereal and snack bars with claims of being healthy, whilst in reality they were high in fats, sugar and calories.

So our Italian founder with his food development background, headed to the kitchen emerging 3 years later after many trials and rounds of development with the first all green traffic light cereal bar the Boka bar was born!

Having been a chef, taste was key but he also realised that cereal bars should be healthier than confectionary and most weren’t. So he ensured the Boka bar was low not just in sugar but also in fat, saturated fat and salt so there was all four green traffic lights front of pack and the bars are under 100 calories.

The great thing about using nutritional traffic lights is that at a glance you can tell how healthy a product is without squinting at back of pack information.  All Boka products use front of pack nutritional traffic lights we ask other brands to make shopping as easy as possible by also adopting this system.

As a nod to his Italian heritage Franco named the bar Boka which is a play on the word ‘Bocca’ that means mouth in Italian.

Fast forward a few more years and in March 2024 Boka starts manufacturing in its own factory in Winchester, Hampshire. A goal since Franco first thought of the idea of a ‘healthier snack bar’, taking control of Supply Chain and ensuring each and every bar is of the highest quality.

Boka giving the green light to good snacking

Ciao Franco